Augmented Reality Apps For Smart Phones – A Killer Feature Or a Lousy Pro Tip?
Augmented Reality, also known as augmented reality, makes the real world around into an interactive digital interface by placing virtual objects into the digital environment. This technology differs from Virtual Reality, in that the user’s actions are not controlled by the computer system, but by the smartphone in which the application is installed. In Virtual Reality the user controls the computer-augmented environment through a set of cameras and sensors. In augmented reality the user controls the digital environment through a display system, lens, or screen.
The main advantages of augmented reality are obvious: it is more convenient to carry out business than traditional methods; people can interact with the real world without leaving the comfort of their homes; it provides for improved customer service and improves productivity, efficiency, and company image. augmented reality apps are popular on smartphones because they are easy to install and use. Users need only to install the app on their smartphone and they are ready to go; most smartphone users have experienced AR at one point or another. Many businesses are already using augmented reality apps on their company phones to offer customers additional services such as appointment reminders, maps, and directions. With more companies creating augmented reality applications for their iPhone and Android smartphones there will be more opportunities for developers to create unique, fun, and engaging augmented reality applications.
However, one of the biggest problems with augmented reality apps is that currently none of the major smartphone platforms is able to support the type of high-resolution graphics necessary to create truly realistic graphics and environments. Right now, the three leading smartphone platforms all offer slightly less than ideal graphics and are severely lacking in usability. Apple’s iOS 5 simply doesn’t have the kind of wide-screen appeal that most developers would love to take advantage of. Samsung’s Galaxy S4 is the only smartphone that offers a high-quality experience when it comes to augmented reality apps, but even it has difficulty creating graphics that will please everyone.
Luckily, there are some incredible solutions available for developers who want to create amazing augmented reality apps for mobile devices. Immersive 3D graphics and realistic environment visualization using Google Cardboard, Vuze, and other Vuvenir headsets are dramatically improving the quality of life for users of smartphones who use them to enjoy traveling experiences, entertainment, news, and social networking. This is especially true for those who want to take advantage of augmented reality apps to make the most of their smartphones’ mobility and ability to function as a portable entertainment center.
For example, imagine this scenario: you’re walking down the street with your children and you suddenly get a call from your neighbor. The phone reveals that there’s a party outside and it would be really great if you could tell your child where the party was. What do you do? Obviously, you would simply show the party location on your smartphone through your augmented reality app, so that your children would look for the phone and enjoy the party at your home, just as you would if you were there.
Another great example of augmented reality apps for smartphones comes from makeup artists who want to give people a more realistic experience applying makeup. Perhaps you are applying your makeup in the mirror and wish that you had pinpoint accuracy when applying lipstick or eyeshadow. App developers have already created eye makeup and blush applications that would make it so that the makeup Artists’ faces are more lifelike and realistic. App users would simply need to point their smartphones camera at the application icon and a few seconds later the application would have blended the makeup artist’s face into the picture on the screen.
However, perhaps the most amazing augmented reality apps for mobiles you’ll ever see will be those that enable businesses to interact with real-world customers in an entirely new way. Imagine being able to answer questions, provide feedback, suggestions, and enter data as if the customer was a real person. This could be done through a number of ways, but one particular innovative idea would be to use the phone’s GPS technology along with the GPS tracking capabilities of your vehicle to track your customer throughout their visit. Once the customer leaves, the app would be able to record that location for future reference. This could be such a killer feature, especially if your business is located in a highly urbanized area where you may not always be able to get access to customers in person.
If you’re reading this article then you must have already heard of some of these ideas that are currently taking off in augmented reality apps for mobiles. Some of them are very basic, while others may seem a little more complicated. The key is to keep your fingers crossed that your favorite apps don’t become standard offerings for all smart phones or they may never gain traction in the mobile device market.