In the future, augmented reality will likely encompass augmented reality brands. What exactly does this mean? Basically, these AR businesses will leverage the power of virtual reality and social networks to create unique, highly personalized experiences for their customers. By taking advantage of vr technologies, brand owners can capture, record, and distribute content that directly relates to their products and services while engaging their potential customers in a highly personal experience.
Take American Express, for example. They are one of the most well-known and successful companies in the business world today. Their mobile app, called Amex Magic, allows consumers to make reservations, pay bills, request a card, or simply buy something using their smartphone. Thanks to advances in augmented reality technologies, Amex has realized that it is possible to combine the functionality of their app with the personalization of the brand itself.
Amex utilizes the power of its app to streamline customer transactions and provide a unique experience to their users. Through its Magic Perks feature, consumers are provided with a number of perks when they use their card at any American Express location. For example, upon entering the store, the app shows the current prices for various types of tickets. Then, the consumer can easily select a ticket based on his or her specific needs without having to worry about being asked for their credit card information multiple times. The same goes for purchasing items at an Amex location. Upon entering the store, the app provides shopping suggestions that are geared to the specific product or service being purchased.
With these additions, it is clear that brands use augmented reality to engage with potential customers in a more meaningful way. This is a relatively new concept that is not as common as other forms of brand integration. However, according to Brad Callen, senior vice president of marketing for Sperry Foods, this form of advertising is becoming increasingly more common. Here are some of the other businesses that have used this technique to great effect:
One of the first companies to integrate this technology into their business was American Express. After seeing the success that the VIA car application had achieved with their consumers, American Express decided to take things to the next level by combining VIA tracking with augmented reality. By using the VIA app on an American Express app, customers are given the option to buy a car from a specific dealer. Once they enter the code, they are taken to the dealership and shown all of the cars that are currently available.
Reebok and Nike have also merged their augmented reality expertise with Appictionals. Using the Nike application, customers are able to find the best running shoes according to their foot size, as well as get recommendations for ideal runs according to personal factors like terrain or climate. The Reebok Precision bikes app also offers consumers recommendations based on distance, age and fitness level based on real time data from the bike’s sensors.
Another example of a company that has integrated augmented reality into their business is Bank of America. Using the interactive iPhone and iPad applications, customers can explore the homes of Bank of America branches. This allows people to not only get a better understanding of Bank of America as a brand, but also gives them an idea of how they can better serve their customers. As a case in point, one of the homepages features a map of Bank of America branch locations, complete with shopping centers, hotels and other points of interest. Further, when customers go to one of the branches, they can actually pay their bills right from their cell phone screen!
In conclusion, augmented reality is the future of mobile marketing. It is a great way for brands to showcase their image to their customers. It will only be a matter of time before every major brand incorporates this technology into their apps. Now it is up to the consumers to decide if they want to support these types of brands that are willing to give the consumer what they want – an experience, not just sight.