Augmented Reality Promotions
Augmented reality promotion is one of the buzzwords of present times. What does this term mean? It means that you are using the Internet and other digital media to help in promotions. You can use the web camera, smart phones or tablets to capture images, videos, and so on. You can then make these items appear in your presence area, making it look as if you were in the presence of your audience.
The obvious benefit to this is that with augmented reality promotion, you are providing a service that can be done from anywhere, anytime. For instance, you could set up a kiosk at a mall where shoppers can pay for their merchandise with a credit card. You could have augmented reality cameras installed to take still shots of customers as they enter your establishment. This would allow a salesperson to pre-populate a virtual brochure for a prospective client. You could even have video cameras installed in various areas of your business to provide a live feed of your location. With augmented reality technology, your customer does not have to leave his/her desk to gain information about your business.
How can this type of promotion work for your retail outlet? Well, it’s simple. Let’s say you are selling books at your retail outlet. A customer enters your store and wants to buy a particular book. You could have the pages of the book placed in front of the customer on a tablet or screen – in real time.
The customer could then choose to view the book by flipping through a small thumbnail window. If he chooses to view the book through the Amazon’s Kindle device, the image of the book would be superimposed over a map of your physical store location. The customer could see the bookstore and the book on a map at all times, and he could go to your store at any time by simply swiping his finger over the virtual display. In this way, not only would the customer to gain access to your book, but he might also find another interesting book that he might want to buy – one that is located within your store.
You can imagine how such augmented reality promotion can boost sales. Think about it – a customer enters your store, looks around, finds a book, chooses to purchase it – and instantly finds another that is displayed exactly where the last book was. He then leaves your store, not having left with anything but a whole new book to read. This is an example of augmented reality – using digital technology to make things happen.
Imagine the possibilities if your company owns a shopping mall. You could use augmented reality technology to enable customers to enter the mall, look around, and find exactly what they are looking for when they enter your business. You might allow customers to scan a photo ID card, or if you have a PIN system, an automatic PIN code system could be embedded within your mobile phone.
When they come into your store, they could be greeted by a virtual receptionist that welcomes them to the virtual world. They could go up to a computer terminal and use that computer terminal to do almost anything that they want. If they want to purchase anything, they could fill out an online form, or they could even talk to a real person. This is only the first step in augmented reality – the next step will be allowing people to interact with their devices via their own real bodies.
This is just one of the ways that you can use augmented reality promotion to boost your business. Why not learn more about this promotion? Visit our site below. Our website will provide you with information on augmented reality development, as well as how you can implement it within your own business. You will also be able to find out the top augmented reality software programs on the market today.