Mobile augmented reality is rapidly taking the market by storm. It is the next generation of smart phones, smart TVs, digital signage and other mobile devices that combine highly sophisticated technology with an incredible user experience. In short, it offers a unique new take on smart phones, TV and other mobile devices. Companies like Walt Disney are jumping on board, as well as retailers like Best Buy and Wal-Mart. These companies have all made big investments in this exciting new technology.
When mobile augmented reality was first introduced, it was a game changer. Right now, mobile phones can integrate with tablet computers and other high-end electronics such as digital signage, computer systems and other high-tech hardware and software. Users will be able to view the world from virtually any location they choose, and manipulate the information displayed in real time, by simply accessing the internet on their smartphones, tablets or laptops. This is just the beginning.
Just as the early adopters to mobile augmented reality are seeing what is possible, the “potential” for this concept is also coming into focus. If you think about it, isn’t the idea of having the ability to look into the real world via your smartphone or tablet, just as if you were in it, sound pretty great? Well, the only thing is, not everyone can be in the real world at the same time, nor do they want to be. So, what are the challenges that need to be overcome before this technology becomes a mainstream phenomenon?
One of the biggest challenges that must be overcome before mobile augmented reality becomes a truly accepted and popular mobile device theme is the issue of blindness, nausea and impaired vision. In fact, it may soon become impossible to use a mobile device while shopping, eating, doing research online or even just walking around the mall. This may have serious consequences, because it means that individuals will have to abandon the idea of a smartphone or tablet as their only contact with the real world.
Since this concept is still new and relatively untapped, there is a lot of excitement and anxiety about this new wave of phones and mobile devices. This is understandable because this one new application will cause a major shift in how people interact with the real world. It is also understandable that investors are worried that this could open the door to fraudulent enterprises. However, if we look at the numbers, there is little doubt that this one application will bring about a major improvement in how people live their lives. It is estimated that in a decade, half of all Americans will carry an iPhone. This means that half of American households will have access to an app that allows them to experience what it is like to be in the real world, using their smartphones or tablets while shopping, eating or doing research online.
Another significant advantage that comes from mobile augmented reality applications is that the experience will be extremely fluid. This means that users won’t have to stop their browsing to move from one app to another. Instead, they will be able to keep moving between all their applications at the same time, as if they were traveling between floors in an airport.
This also means that there will be a big market for these phones and mobile augmented reality applications. Even companies like Wal-mart are looking into this area. Walmart is currently testing mobile applications for their eCommerce websites. In fact, Walmart is one of the largest retailers in the world. With their eCommerce store, they will be able to experience everything from purchasing items right from their own website to checking out the merchandise in real-time. If consumers like the idea of shopping in the real world, then companies like Walmart should really consider using mobile augmented reality applications.
The mobile reality market is still in its early stages. However, if the market size increases at the same rate that the internet has been doing recently, then it would be easy to see a significant increase in the size of the mobile augmented reality market. As the market grows, more people will experience augmented reality technology on their mobile devices.