When Google bought the mapping company Turnberry, they really kicked off the new era of augmented reality. That was a pretty bold statement to make considering that smartphone technology was not mature enough to support it at that point in time. But the company has been very clear about where they stand with augmented reality. And now that they’re paying Samsung, it’s only going to get bigger.
We’ve already seen this technology in action with Pokemon Go. As you know, once you walk through certain areas that have a particular in them, you can locate where that Pokemon is and go to obtain it. But by combining this with a phone-mounted device like the Samsung Galaxy, you have the ability to travel with your game wherever you go. Think about it, if you’re running out of power in the middle of nowhere, what do you do? You need to be able to easily get back on the grid or whatever the system you’re on can help you do.
With the acquisition of Clearview, the company will be able to join up with companies that are already processing millions of mobile transactions every single day. They’re already very heavily involved in wireless device payments so they’re well on their way to being able to process real-time 3D maps in a way that doesn’t require the use of cell towers. They’re also into wearables so it’s safe to assume that we’ll soon see tons of phones that can handle augmented reality.
This brings up another point about the future of these devices. If you look at Apple for instance, they have a very large presence in the hardware space and in the mobile space. While they aren’t the only company working on this, they are by far the leader in the industry.
In the last few years, their mobile devices have really set the bar for other devices. They have even created a whole generation of phones that can surf the web, send emails, access maps, play games, and much more. At the same time, the company has created the App Store to manage all of these different pieces of software. With this in place, it’s clear that they have the manpower and ability to create new augmented reality applications that will work across all of their devices. The App Store will become even more important as more people download these apps and use them on their phones.
For now, Google is the largest player in this market but Apple has a very large market share. If they want to continue dominating the device market, they have to find a way to make their devices more useful to consumers while also making them more attractive to the developers who are creating the applications. Doing so is no easy task though.
Right now, there is a rumor going around that the company will bundle its own wearable computer device with the purchase of the iPhone. Whether or not this is true remains to be seen. If it is however, it will provide a significant boost to the company’s ability to sell iPhones. This alone could make it worth the cost of the acquisition.
Even if they don’t do anything like that, there is still a lot of money to be made in the augmented reality industry. The device has the power to do so much more than what people think it can. We just need to figure out how they will use it and who will be the beneficiaries of those inventions. If you have any ideas about this industry, we’d love to hear them. For more information, please visit our website by following the links below. You may also comment below and stay up-to-date on all the latest news and rumors.